SEO built around how Americans actually search
Search behavior in the US is not one market. Someone looking for a personal injury lawyer in Houston, a Shopify store owner in Denver and a SaaS buyer in Boston all type differently, compare differently and decide at different speeds. A national playbook copied across all three tends to rank for words nobody buys from.
That is why every US engagement starts with your buyers, not with a keyword tool. We look at who already ranks in your city or category, which pages Google rewards, what the map pack looks like, and where AI Overviews now sit above the organic results. Then we build the plan around the gaps you can realistically win in the next 90 days.
What a typical first 90 days looks like
The first two weeks go on an audit of your site and your competitors. You get a written list of problems, ranked by how much revenue each one is likely costing you. Most sites we audit have the same three or four issues: pages Google can't index properly, thin service pages that all say the same thing, a Google Business Profile left half-finished, and no links from anyone relevant.
Weeks three to twelve are about fixing those in order. Technical fixes go first because nothing else works until Google can crawl the site cleanly. Then come service and location pages written for real search terms, followed by link building and local citations. You see the progress weekly in your dashboard and talk it through with your strategist every month.
Who we work with in the United States
Our US clients range from single-location dental practices in Florida to multi-state service businesses and ecommerce brands shipping nationwide. We have city pages for 24 metros, from New York and Los Angeles to Nashville and Portland, and dedicated teams for law firms, medical practices, dentists and real estate.
If you run an agency and need SEO delivered under your own brand, our white label SEO program handles fulfilment for US agencies of every size.